A guided video lesson

Forward-Deployed Engineering: Platform, Outcomes, and Adoption

A source-grounded introduction to forward-deployed engineering as a model for delivering customer outcomes on a reusable technical platform.

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  1. 01Scope, speaker context, and the FDE 101 roadmap0:18 - 1:47
  2. 02Foundry: from centralized data to customer outcomes1:47 - 3:50
  3. 03When FDE is needed: the product-and-buyer fit3:50 - 6:26
  4. 04Outcome-based enterprise GTM and the ACV signal6:26 - 7:19
  5. 05Scaling design partnerships without becoming a dev shop7:19 - 9:20
  6. 06The adoption checklist: need a special motion, and have a platform9:20 - 11:30
  7. 07AI, agentic platforms, and the wider customization problem11:30 - 13:14
  8. 08Q&A: choosing the granularity of shared primitives13:14 - 15:07
  9. 09Q&A: collaboration, redundancy, and contractor-like models15:07 - 16:12
  10. 10Q&A: platform boundary and the product feedback loop16:12 - 16:56
  11. 11Closing: the profile of an FDE16:56 - 17:48