A guided video lesson
Forward-Deployed Engineering: Platform, Outcomes, and Adoption
A source-grounded introduction to forward-deployed engineering as a model for delivering customer outcomes on a reusable technical platform.
Chapter pages
Choose where to begin
- 01Scope, speaker context, and the FDE 101 roadmap0:18 - 1:47
- 02Foundry: from centralized data to customer outcomes1:47 - 3:50
- 03When FDE is needed: the product-and-buyer fit3:50 - 6:26
- 04Outcome-based enterprise GTM and the ACV signal6:26 - 7:19
- 05Scaling design partnerships without becoming a dev shop7:19 - 9:20
- 06The adoption checklist: need a special motion, and have a platform9:20 - 11:30
- 07AI, agentic platforms, and the wider customization problem11:30 - 13:14
- 08Q&A: choosing the granularity of shared primitives13:14 - 15:07
- 09Q&A: collaboration, redundancy, and contractor-like models15:07 - 16:12
- 10Q&A: platform boundary and the product feedback loop16:12 - 16:56
- 11Closing: the profile of an FDE16:56 - 17:48